UTRGV Athletics announced that it has shattered its own season ticket sales record, moving 162 basketball season tickets through a limited‑time promotion called Helmets to Hoops. The initiative combined discounted pricing with early access to single‑game football tickets and a series of fan‑focused events.
A Record‑Breaking Initiative
The promotion featured special rates for the upcoming basketball season, with general admission tickets priced at $115, down from $150, and reserved sections ranging from $150 to $205. A Family Four‑Pack was offered at $400, providing a substantial saving for groups. Fans who purchased during the first two home football game days on August 29 and September 19 received the reduced rates.
Enhanced Fan Experience
To celebrate the launch, the men's and women's basketball teams, led by head coaches Brandon Chambers and Lane Lord, hosted a tailgate event that included free food and discounted ticket sales. Attendees also received exclusive early access to single‑game tickets for the season openers against Arlington Baptist and Texas A&M‑Kingsville.
The response was immediate, with 631 single‑game football tickets sold during the August 23 presale window. The campaign’s reach extended to the UTRGV Ticket Office and the online platform UTRGVTickets.com, where interested fans could secure their seats.
Looking Ahead
The 2026‑27 basketball schedule promises high‑profile matchups, including visits from Prairie View A&M, North Dakota State and Abilene Christian. Building on the program’s strongest combined season in school history — highlighted by a postseason road win for the women’s team and a 14‑win conference campaign for the men’s team — UTRGV aims to capitalize on this momentum and deepen its connection with the Rio Grande Valley community.