Travis Ford Takes the Helm of Little Rock Basketball
Travis Ford, a seasoned strategist with nearly three decades of head‑coaching experience, has officially taken over as the men’s basketball head coach at the University of Arkansas at Little Rock. His appointment was announced this week, marking the start of a new era for the Trojans program.
A Proven Record of Excellence
Ford arrives with a career record of 491‑355, having guided multiple teams to NCAA Tournament berths and secured 14 seasons with at least 20 victories. His track record includes championship runs that have consistently turned programs into contenders.
Central to his philosophy is a commitment to toughness, player development and sustained excellence. Ford emphasizes building relationships with athletes, campus leaders and the surrounding community, aiming to create a culture that extends beyond the hardwood.
Revitalizing a Program
Prior to Little Rock, Ford revitalized the Saint Louis Billikens, steering them to three postseason appearances and capturing the 2019 Atlantic 10 Championship. That experience, he says, equips him to elevate the Trojans into a national contender.