The NIL Store announced its 2026 Awards on Wednesday, spotlighting the most innovative name, image and likeness initiatives across collegiate sports.
VMI’s Group II Accolades
Virginia Military Institute secured a finalist position for top‑selling school in Group II, underscoring the institute’s expanding commercial influence.
The VMI Football program was named the top‑selling men’s sports offering among Group II schools, reflecting both on‑field success and strong fan engagement.
Elijah Brooks, a pivotal contributor, helped the team rank third in the best school activation category, further cementing VMI’s reputation for creative marketing.
These recognitions illustrate a broader shift in collegiate athletics, where NIL strategies are increasingly shaping institutional visibility and revenue streams.