Wendy's has deepened its partnership with Trackhouse Racing, the NASCAR Cup Series team co‑owned by former driver Justin Marks, after a high‑profile victory at Watkins Glen International on May 10.
Shane van Gisbergen, the New Zealand‑born driver, crossed the finish line first, giving the fast‑food chain a fresh moment to celebrate on the track and in the headlines.
A Racing‑Inspired Promotion
To mark the win, Wendy's will roll out a 1‑cent Jr. Bacon Cheeseburger on the Tuesday that follows the race, but only if a Trackhouse driver secures a victory.
The promotion is tied to a $5 minimum spend made through the Wendy's mobile app, turning a simple purchase into a chance to snag the ultra‑cheap burger.
If the team fails to win, the chain will instead offer a $2.99, 10‑piece chicken nugget deal, ensuring that customers still receive a tasty incentive.
The limited‑time offer is redeemable at participating U.S. Wendy's locations, adding a sense of urgency to the campaign while the partnership continues to grow.
Mike Snider, a veteran voice in sports marketing, notes that the stunt blends motorsport excitement with fast‑food fun, creating a buzz that extends beyond the racetrack.
Connor Zilisch, another rising star in the series, is expected to be part of the driver lineup that could trigger the special burger price, further amplifying the brand's visibility.