Westgate Resorts, a company that began as a real‑estate investment firm more than five decades ago, has announced a strategic partnership with UCF Athletics that will see its name emblazoned at midfield of the Knights’ football field. The logo will make its debut during the season opener against Bethune‑Cookman on September 3, 2024, a game that also marks the first public access to the newly renovated Roth Tower.
The agreement places Westgate’s branding inside the Acrisure Bounce House, a prime venue within the stadium that has become a focal point for fan experiences. Executives say the partnership reflects the company’s long‑standing commitment to Orlando and to the broader Central Florida community, a sentiment echoed by university leaders.
Community and Vision
UCF Vice President Terry Mohajir highlighted the natural fit between the university and Westgate, noting that the resort brand is an iconic presence in Orlando and shares the university’s dedication to fostering local growth. His remarks underscored how the sponsorship aligns with UCF’s ambition to strengthen its athletic identity while reinforcing ties to the city’s economic engine.
Jim Gissy, chief executive of Westgate Resorts, added that the company views the partnership as an opportunity to invest in the next generation of Central Florida talent. He emphasized that supporting UCF not only celebrates the region’s cultural fabric but also contributes to the economic engine that drives growth across the state.
In a separate but related development, Monster Energy has secured a $20 million multi‑year sponsorship with the Big 12 Conference. The deal will feature the energy brand on the playing surface and on apparel for both football and basketball teams starting in the 2026‑27 season, further cementing the financial backing behind UCF’s athletic ambitions.
The renovated Roth Tower, now open to fans during games, offers a modernized experience that complements the new branding initiatives. Together, these collaborations signal a transformative period for UCF athletics, blending corporate investment with a vision for enhanced fan engagement and regional prominence.