Yahoo Sports Secures Top Fantasy Analysts
Yahoo Sports announced today that it has signed fantasy football analysts Josh Norris and Hayden Winks to multi-year contracts, bringing the duo onto its award-winning Yahoo Fantasy roster.
The pair’s popular football show will now stream exclusively on Yahoo Sports channels, where it will blend advanced statistics with expert fantasy analysis, aiming to deepen engagement for the platform’s millions of players.
Norris and Winks already command a loyal following, boasting more than 170,000 YouTube subscribers and a track record of award-winning content. Their program, “Fantasy Football with Josh and Hayden from Underdog,” captured a Silver Telly Award in 2025 and has earned Fantasy Sports Writers Association honors for Best Long-Form Fantasy Video in both 2023 and 2025.
A New Era for Yahoo Fantasy
The agreement marks a strategic expansion for Yahoo Sports, which will integrate Underdog’s brand partnerships throughout the show, providing select product and brand integrations that reflect the duo’s curated audience.
Sam Farber, Head of Yahoo Studios and Sports Content, said he is excited to add Norris and Winks to the Yahoo Fantasy roster, citing their proven ability to deliver compelling, data-driven storytelling that resonates with fans.
Norris and Winks will debut a fresh chapter of their show later this month, with appearances scheduled across a variety of Yahoo Fantasy programs throughout the season, promising viewers new segments, deeper insights, and continued innovation in fantasy sports coverage.
Prior to joining Yahoo, the analysts honed their craft at NBC Sports, where they contributed to a range of sports-analysis projects, further cementing their reputation as leading voices in the fantasy community.