After more than two decades of guiding CSG Hockey from the back office, Zac Guercia is stepping into the role of owner, succeeding founder David Palisi who is easing into semi‑retirement. Guercia, who joined the Concord‑based retailer in 2003, says the transition is less about a dramatic overhaul and more about gently modernizing the store while preserving the personal touch that has defined it for generations.
Tradition Meets Tomorrow
The shop, known for its wide selection of high‑end sticks, protective gear and budget‑friendly options, has also broadened its offering to include lacrosse equipment, capitalizing on the sport’s growing overlap with hockey. A quarterly partnership with SidelineSwap now gives customers a streamlined way to trade in used gear, reinforcing the store’s reputation as a hub for second‑hand equipment.
While national chains such as HockeyMonkey, PureHockey and Dick’s Sporting Goods dominate the online marketplace, CSG Hockey distinguishes itself through in‑store expertise and a community‑focused approach. Employees can recommend specific models based on a player’s style, a service that larger retailers often cannot match.
From youngsters picking their first pair of skates to professional athletes seeking elite performance gear, the store serves a diverse clientele. Its deep ties to local leagues and youth programs keep the business rooted in the region, even as it embraces new technology and inventory strategies.
Guercia envisions a future where digital tools enhance, rather than replace, the hands‑on service that has made CSG a staple for Concord’s hockey families. By investing in updated point‑of‑sale systems and expanding its online presence, the store aims to reach a broader audience without losing the camaraderie that defines its brand.
The Manchester Monarchs, a local professional team, have long been a touchstone for the region’s hockey culture, and CSG’s connection to the team underscores its commitment to nurturing talent from the grassroots up.