Latest Slidescroller coverage mentioning Adobe Analytics across Baseball.
NBC's average of 2.25 million viewers per game, bolstered by Peacock streaming, has surged 51 percent year‑over‑year, while Fox and TBS also report strong numbers amid a competitive sports calendar.
A look at how NBC's Sunday Night Baseball captured its highest viewership since 2011, even as weather forced game postponements and network swaps.
The first New York Yankees-Boston Red Sox game of the season attracted 4.0 million viewers across NBC and Peacock, marking a 15-year high for the series and highlighting the growing synergy between broadcast and streaming platforms.
The season‑opening Yankees‑Red Sox game became the most‑watched regular‑season MLB contest since 2021, drawing 4 million viewers across NBC and Peacock.