Latest Slidescroller coverage mentioning BBDO across Soccer.
Pepsi’s new ‘Soccer Deserves Pepsi’ initiative, created with BBDO, COPA90 and PepsiCo Studio, features star athletes and a DoorDash partnership, weaving food, family and soccer into a global marketing platform.
Pepsi’s new global marketing push blends celebrity endorsements, custom packaging and a DoorDash partnership to turn snack moments into a shared soccer experience.
Pepsi’s new “Soccer Deserves Pepsi” campaign blends global soccer stars, limited-edition packaging and pop-up restaurant activations to tie the brand’s soft drinks to the food fans enjoy during matches.
Pepsi’s latest campaign, fronted by David Beckham, Guillermo Ochoa, Christian Pulisic and Vinícius Júnior, blends limited‑edition packaging, digital offers and a sweepstakes to make match‑day gatherings sweeter.