Latest Slidescroller coverage mentioning Big 12 Conference across Football, Soccer, Basketball.
Arizona head coach Brent Brennan addressed the media in Frisco, Texas, outlining the program’s cultural pillars, recent successes, and goals for a sustainable winning future.
Kansas State University is close to finalizing a stadium sponsorship that will add revenue and a fresh aesthetic, even as the Big 12 conference secures a $20 million Monster Energy deal and explores local jersey patches.
Analyst Bruce Feldman examines Kalen DeBoer’s rapid ascent, Alabama’s rising talent, and the Big 12’s new $20 million partnership with Monster Energy, highlighting how coaching narratives and commercial deals are redefining college football.
At The Star in Frisco, Texas, the 2026 Big 12 Media Day highlighted a $20 million partnership with Monster Energy and gave West Virginia coach Rich Rodriguez a platform to outline the Mountaineers’ quarterback competition, the arrival of standout transfer Cam Cook, and the health of key recruits.
The Big 12 Conference has struck a $20 million‑per‑year agreement with Monster Energy, a deal that will see sponsor patches emblazoned on uniforms and on the courts and fields of football, men’s basketball and women’s basketball across the league. Under the arrangement, each of the conference’s 16 member institutions will receive roughly $1 million annually, a modest but meaningful infusion that can be directed toward athletic programs and scholarships. The pact does not preclude schools from pursuing their own jersey‑patch agreements, provided they avoid competing energy‑drink brands, a clause that leaves room for additional commercial partnerships. Arizona has been particularly aggressive on the naming‑rights front, having recently sold the naming rights to Arizona Stadium for a $60 million, 20‑year contract and rebranding McKale Center as the McKale Center at ALKEME Arena in a $27.7 million, 15‑year deal. Athletic director Desiree Reed‑Francois is now actively seeking further jersey‑patch opportunities, aiming to bolster the department’s finances amid a competitive landscape where conference revenue is increasingly tied to sponsorship visibility.
Big 12 officials and Texas Tech administrators gathered to discuss a high‑profile wagering controversy involving former Cincinnati quarterback Brendan Sorsby, revealing tensions, financial investments, and the need for tighter background checks.
The Kansas Jayhawks will wear XRP Cryptocurrency patches starting in the 2026‑27 season, a move made possible by recent NCAA rules that allow up to two commercial logos on uniforms.
The Big 12 has struck a $20 million, multi‑year agreement with Monster Energy, bringing jersey patches, court logos and significant cash inflows to member schools.
Commissioner Brett Yormark defended a proposed 24‑team playoff and voiced support for legislation to protect women’s sports, while navigating fallout from a disputed quarterback eligibility case.
At Big 12 Media Days, Arizona State’s head coach emphasized a unchanged coaching staff, a 19‑win stretch over two seasons and a $20 million deal with Monster Energy that will brand the conference’s football slate.
Analyst Phil Steele’s latest projection places the Kansas Jayhawks tied for 12th in the Big 12, highlighting a demanding schedule that includes a London trip and five conference road games, while noting the departure of quarterback Jalon Daniels and modest bowl prospects.
Commissioner Brett Yormark argues that a 24‑team College Football Playoff would increase access and reshape the postseason landscape, despite scheduling and financial challenges.
At a gathering in Frisco, Texas, commissioner Brett Yormark addressed controversies, announced new partnerships, and hinted at a broader future for the Big 12.
The 2026 preseason All-Big 12 squad was released Monday, leaving Kansas among four schools without a representative. The omission underscores a sweeping overhaul for the Jayhawks after a 5-7 season.
The network’s unofficial rankings reveal a stark contrast between conference expectations and the Cyclones’ recent changes, highlighting key players and the upcoming opener against the Redhawks.
The Big 12 Conference has named Monster Energy as its entitlement sponsor for football and basketball, injecting $20 million each year into the league and expanding the brand’s presence across uniforms, fields, courts and digital platforms.
The Big 12 has named Monster Energy its entitlement partner for football and basketball, embedding the brand across conference assets and fan experiences.
The Big 12 announced a multi‑year partnership with Monster Energy, naming the brand as the entitlement partner for its football and basketball competitions and earmarking $20 million in funding.
The Big 12 announced a multiyear sponsorship with Monster Energy that will fund $20 million each year and add co‑branded patches and logos across its sports venues.
The annual Big 12 Football Media Days began with eight schools, featuring Colorado Buffaloes head coach Deion Sanders, commissioner Brett Yormark’s state‑of‑the‑conference address, and a new multi‑year partnership with Monster Energy that will brand the conference’s football and basketball seasons.
The network’s early rankings place Iowa State at the bottom of the Big 12, while Texas Tech is projected to repeat as champions, and three Iowa State players receive honorable‑mention recognition.
The conference revealed its preseason accolades, recognizing standout athletes from member schools ahead of the upcoming season.
The agreement brings financial benefits to member schools, introduces co‑branded logos on fields and courts, and renames the conference’s regular season under the Monster Energy banner.
A year‑early move to the Southeastern Conference brings a $72 million per‑school revenue share that will fund athlete payouts, stadium upgrades and staffing, while a $450 million renovation plan and new hires signal a decisive push for long‑term competitiveness.