Latest Slidescroller coverage mentioning Boston Dynamics across Soccer, Football.
Hyundai's new global marketing initiative, launched in key U.S. markets, features next‑generation soccer athletes, advanced robotics and a $26 billion U.S. investment plan, positioning the brand at the intersection of sport, technology and sustainable mobility.
Hyundai Motor Group has launched a multimedia effort that uses Boston Dynamics’ humanoid Atlas to demonstrate soccer skills, tying the technology to the company’s ‘Next Starts Now’ World Cup narrative and its vision of progress for humanity.
Hyundai Motor has teamed with Boston Dynamics to launch a ‘School of Football’ campaign, using the sport as a universal language to demonstrate human‑centered robotics. The series follows Atlas from discovery to advanced techniques such as the Ghost Rabona, all performed without computer‑generated imagery.
Boston Dynamics’ Atlas robot is studying past World Cup matches to master football skills, running drills that improve its balance and agility, and demonstrating the ability to lift heavy objects — all part of a broader effort to bring the humanoid to the 2026 tournament and to real‑world industrial tasks.