
World Cup Training Camps Ignite Youth Activity Surge
With 48 teams preparing for the 2026 tournament, the demonstration effect is poised to reshape how communities engage youngsters in sport, but sustained investment is essential.
May 28, 2026
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With 48 teams preparing for the 2026 tournament, the demonstration effect is poised to reshape how communities engage youngsters in sport, but sustained investment is essential.

As 48 national teams prepare for the 2026 FIFA World Cup across North America, the visibility of top athletes is expected to boost physical activity among young people, according to research from Wake Forest University.