Latest Slidescroller coverage mentioning Coca-Cola across Soccer, Nascar.
Emma Hayes, head coach of the United States women's national soccer team, shares her belief that soccer will become America's top sport, outlining the growth of the game and her coaching philosophy.
The 2026 World Cup will feature 48 teams, 11 host cities, and a host of cultural performances, while security, ticket costs and predictions shape the narrative.
From the 1994 World Cup flop to today’s corporate sponsorships, American indifference to soccer persists, shaped by cultural resistance, selective enthusiasm, and even political paradoxes.
For three decades the United States has remained aloof from the world’s most watched sporting tournament, a stance rooted in cultural resistance rather than simple ignorance.
FIFA's crackdown on refillable water bottles ahead of the 2026 World Cup draws fan outrage, even as the tournament promises cooling solutions for players and spectators.
This weekend Charlotte Motor Speedway will host a three‑day NASCAR triple‑header, featuring the Coca‑Cola 600, where Chase Briscoe takes the pole and the series honors America’s 250th birthday with patriotic decorations, special tire designs and historic driver milestones.