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The Huskies' 2026 football roster carries a $28.4 million market value, driven by revenue‑share and NIL agreements, with junior quarterback Demond Williams Jr. topping the list at $4.5 million.
The Huskies' 2026 football roster commands a $28.4 million valuation, ranking fifth in the Big Ten, driven by high‑profile NIL deals and a strategic mix of retained players, transfers and freshmen.
Texas leads the nation with a $47.9 million name, image and likeness valuation, while six programs now exceed $40 million and projections suggest values will climb past $50 million by 2027.