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Major League Soccer announced its most ambitious promotional effort yet, enlisting stars like Lionel Messi, Son Heung‑Min, David Beckham and Matthew McConaughey, while partnering with Amazon Music, FOX and Ogilvy to turn World Cup momentum into lasting growth for the league.
Major League Soccer’s new campaign, running through August, leverages World Cup buzz, celebrity ambassadors and localized club activations to drive awareness and build lasting fandom, while announcing a shift to a fall‑to‑spring calendar beginning in 2027.
A strong pitching performance and timely hitting powered Plymouth Christian Academy to a 12‑2 victory over fifth‑ranked Dearborn Divine Child, underscoring the team’s rising confidence ahead of the postseason.