Waffle House, the iconic Atlanta‑based restaurant chain, has opened a limited‑time pop‑up store in downtown Atlanta to sell soccer‑inspired merchandise during the FIFA World Cup. The initiative features jerseys, soccer balls and other collectibles, and is timed with the FIFA Fan Fest schedule. Atlanta native Jack Wallace, now living in Spokane, Washington, visited the shop, bought a Hawaiian Waffle House shirt and shared his love for the brand as a Southern staple. The same merchandise is also available on the company’s website.
Jun 25, 2026