Organization

Forbes

Latest Slidescroller coverage mentioning Forbes across Soccer, Hockey, Baseball.

31 articles
Coverage categoriesSoccerHockeyBaseballNascarFootballBasketball
Related entitiesUnited StatesSpain, MadridCanadaSpainLos AngelesEnglandArgentinaSpain, BarcelonaMexicoSan DiegoUnited KingdomBrazil

NHL Salary Cap Surges as Fans Face Rising Costs

The league's salary cap has tripled since 2004, now hitting $104 million and headed toward $123 million by 2028, while ticket prices, streaming fees and merchandise costs place new burdens on supporters.

Jul 29, 2026

The European Stronghold and Canada’s Hockey Calculus

Europe has historically dominated the World Cup, with six of the last eight tournaments being won by European sides. This pattern reflects more than just recent success; it is the product of deep‑rooted traditions that have shaped the sport on the continent for decades. Soccer’s appeal lies in its simplicity and low cost. A ball, a patch of grass and a handful of friends are enough to spark a match, which is why the game has spread to every corner of the globe. Yet those very qualities are wrapped in European rituals, from club histories to national narratives that date back centuries. At the centre of this ecosystem is FIFA, the Zurich‑based governing body that wields enormous influence over the sport’s commercial engine. The organization has mastered the art of turning a global tournament into a revenue‑generating spectacle, charging premium prices for broadcasting and sponsorship rights. The rest of the world often fields semi‑promising up‑and‑comers, aging veterans and opportunistic players who hope to make an impact on the biggest stage. While talent exists everywhere, the structural advantages held by European football ecosystems remain difficult to replicate. Commercialization is a double‑edged sword. Brands from across the globe, including Apple, Tesla and Shopify, have begun to associate themselves with the sport, but the financial barriers to entry remain high. Fans are willing to pay the steep costs because the tournament’s mystique endures. Sports are perpetual novelties; they are constantly discussed, endlessly marketed and never lacking in audience. The World Cup, despite its staggering price tags, continues to attract a global viewership that fuels further investment. Europe’s strategy moving forward is to double down on the advantages it already possesses — infrastructure, talent pipelines and a culture that prizes the beautiful game. This plan aims to keep the continent at the forefront of international competition. Canada does not enjoy the same historical foothold in soccer, and it currently lacks a coherent plan to exploit the sport’s global growth. Instead, the nation’s most reliable sporting advantage is hockey, a game that is not only deeply embedded in the culture but also the only completely self‑sustaining sport in the country. Figures such as Sidney Crosby illustrate the enduring legacy of Canadian hockey, while emerging talents like Macklin Celebrini signal a continued pipeline of world‑class players. In contrast, soccer’s global icons — including Lionel Messi — highlight a different kind of international stardom that Canada has yet to tap. The article argues that rather than chasing a sport in which it has no entrenched advantage, Canada should concentrate resources on hockey, leveraging its domestic strengths and the commercial appeal that the sport already commands.

Jul 28, 2026

Men in Blazers Turns World Cup Buzz Into Media Momentum

From a modest soccer podcast to a 100‑person media firm, Men in Blazers is using the World Cup’s global attention to secure sponsorships, raise fresh capital and deepen fan engagement across social platforms.

Jul 1, 2026

Michael Lewis Chronicles 40 Years of World Cup Storytelling

Veteran soccer journalist Michael Lewis reflects on four decades of covering the world’s biggest stage, sharing anecdotes about Maradona’s ‘Hand of God’, Donovan’s decisive goal and the looming challenges of an expanded 2026 World Cup.

Jun 10, 2026