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Scottish fans known as the Tartan Army have turned Boston into a vibrant hub of celebration during the 2026 World Cup, mixing their own customs with American traditions and creating a global party that stretches across the host cities.
A wave of Scottish supporters in Boston has driven an unprecedented surge in beer sales, emptying shelves at popular taverns and prompting emergency deliveries.
During Scotland’s recent World Cup match, Boston’s pubs and liquor stores saw an unprecedented surge in alcohol sales, with some venues reporting three‑fold increases over the holiday weekend.