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Ipsos

Latest Slidescroller coverage mentioning Ipsos across Soccer.

2 articles

Most Americans Call the World Cup ‘Soccer’ Despite Global Terminology

A recent Ipsos Consumer Tracker poll finds that three‑quarters of Americans refer to the FIFA World Cup as soccer, reinforcing a distinct linguistic habit in the United States.

Jul 24, 2026

World Cup Ignites Soccer Passion in the U.S., Yet Mainstream Adoption Remains Elusive

A recent Ipsos‑AP survey captures the mixed reception of the ongoing World Cup in America, where fan excitement over the U.S. team’s knockout advancement coexists with modest overall popularity and scrutiny of governing bodies.

Jul 2, 2026