Latest Slidescroller coverage mentioning Mastercard across Soccer, Football.
From the 1994 World Cup flop to today’s corporate sponsorships, American indifference to soccer persists, shaped by cultural resistance, selective enthusiasm, and even political paradoxes.
For three decades the United States has remained aloof from the world’s most watched sporting tournament, a stance rooted in cultural resistance rather than simple ignorance.
At the 2026 US Effie Awards, Uber Eats' 'Football Is For Food' was crowned Grand Effie, earning additional Gold honors and spotlighting a wave of innovative work across the marketing landscape.