Latest Slidescroller coverage mentioning Morning Consult across Soccer, Hockey.
The Bay Area’s soccer community reflects a broader national shift toward inclusion, as new generations of fans and players bring varied cultural backgrounds to the forefront of the sport.
Soccer’s expansion in the United States is defined not by a single league but by a mosaic of competitions, international draws and a younger, more varied audience.
The upcoming 2026 World Cup is being positioned as a catalyst for soccer’s growing popularity in the U.S., with league schedule changes, star‑studied ambitions and a century‑long shift in fan engagement.
Kimber Dixon, a 32‑year‑old mother of two, fell in love with the Utah Mammoth after reading a hockey romance novel by Rachel Reid. Her fandom grew through social media, mirroring a state‑wide surge that saw nearly half of Utah residents closely follow the team’s inaugural playoff run.
Visa’s global World Cup activation uses the soccer tap‑in moment to illustrate effortless credit‑card payments, showcasing celebrity talent, giveaways, and charitable donations across host cities.