Organization

Nielsen IQ

Latest Slidescroller coverage mentioning Nielsen IQ across Soccer.

2 articles

World Cup Attendance Soars Despite High Costs, Signaling Strong Demand for Global Spectacle

Despite soaring ticket prices and travel hurdles, World Cup matches are drawing near‑full stadiums across the United States, underscoring America's appetite for marquee events and setting a promising template for the upcoming 2028 Summer Olympics.

Jun 23, 2026

Record-Breaking Crowds at the 2026 World Cup Highlight U.S. Appetite for Spectacle

Through 44 matches of the 2026 tournament, organizers have logged more than 2.85 million spectators, keeping stadiums at roughly 99.6 percent capacity. The surge comes despite average ticket prices climbing into the hundreds of dollars and travel restrictions that have limited some international arrivals.

Jun 23, 2026