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A proposed $20 billion subsidiary to manage the FIFA World Cup underscores how European football's revenue engine is reshaping the sport's governance, with UEFA wielding outsized influence despite its smaller membership.
FIFA's ambition to spin off a $20 billion subsidiary to manage the World Cup highlights the evolving power balance within world soccer, with UEFA's financial clout shaping the sport's future.
FIFA’s proposal to spin off a $20 billion subsidiary for the World Cup has drawn fire from regional confederations, raising questions about governance, investor control and the future of international football.
FIFA President Gianni Infantino's proposal to sell a 20 percent stake in the World Cup to private investors has ignited opposition across the sport's governing bodies, with UEFA warning that the soul of football cannot be traded.