Latest Slidescroller coverage mentioning Ogilvy across Soccer.
Major League Soccer announced its most ambitious promotional effort yet, enlisting stars like Lionel Messi, Son Heung‑Min, David Beckham and Matthew McConaughey, while partnering with Amazon Music, FOX and Ogilvy to turn World Cup momentum into lasting growth for the league.
The National Women’s Soccer League and Major League Soccer are timing their season restarts to coincide with the World Cup, using high‑profile marketing, celebrity endorsements and social‑media activations to turn short‑term excitement into lasting fan engagement.
Major League Soccer’s new campaign, running through August, leverages World Cup buzz, celebrity ambassadors and localized club activations to drive awareness and build lasting fandom, while announcing a shift to a fall‑to‑spring calendar beginning in 2027.
Audi of America's "The Driven" campaign spotlights MLS standout Diego Luna, celebrating shared ambitions of elite athletes and the brand while aligning with a two‑month Summer of Sales Event.