Latest Slidescroller coverage mentioning SoFi across Football.
A multi‑year deal with SoFi adds a branded patch to Notre Dame football jerseys and promises $18‑20 million per year, igniting fan controversy and highlighting the financial pressures facing modern college athletics.
Recent sponsorships worth tens of millions of dollars signal a shift toward a potential super league, with conference leaders and coaches weighing new competitive and financial models.
Ohio State and Notre Dame have turned jersey patches into multi‑million‑dollar deals, reflecting a broader trend where financial considerations are reshaping college football traditions.