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SoftBank

Latest Slidescroller coverage mentioning SoftBank across Soccer, Football.

3 articles

FIFA’s $20 Billion Forward Enterprise Sparks Global Controversy

FIFA president Gianni Infantino's proposal to create a $20 billion company to oversee the World Cup and other competitions has drawn sharp criticism from UEFA, which warns that the soul of the sport cannot be sold. The plan, involving private investors including the Kushner family, aims to raise an initial $4.2 billion and could reshape football's commercial landscape.

Jul 28, 2026

Fifa’s Ambitious Push to Monetize Global Tournaments Faces Backlash

Fifa plans to sell the commercial rights to its flagship tournaments, including the World Cup, to private investors in a move that could generate $20 billion. While the governing body argues the deal will boost funding for member associations, critics — including Uefa and European clubs — warn it could undermine the sport’s integrity.

Jul 28, 2026