Latest Slidescroller coverage mentioning YouGov across Soccer, Football.
Metrics from YouGov’s CharityIndex reveal an eight‑point rise in UNICEF’s overall score, a near‑doubling of Word of Mouth exposure and heightened donation intent among women, highlighting the power of major sporting moments for charitable branding.
Paris Saint-Germain's 2026 Champions League victory over Arsenal sparked a massive audience response, with unprecedented viewership numbers, illegal streaming activity, and a fierce sponsor branding battle that reshaped perception of advertising impact.
The 2026 FIFA World Cup offers a pivotal test for soccer’s ambition to break into mainstream American sports culture, confronting historic broadcast models, fan expectations and evolving league structures.