
NASCAR’s Global Ambitions Take Shape
NASCAR taps a UFC veteran to lead its global expansion, targeting new markets while promising innovation at home
Jul 28, 2026
Latest Slidescroller coverage mentioning Adam Layton across Nascar.

NASCAR taps a UFC veteran to lead its global expansion, targeting new markets while promising innovation at home

NASCAR’s leadership outlines an international growth plan, hiring Adam Layton to lead global strategy while emphasizing continued focus on North America.

NASCAR’s leadership is shifting from discussion to concrete strategy, targeting new markets abroad while reinforcing its domestic roots.