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A growing segment of English‑speaking soccer fans in the United States is turning to Spanish‑language broadcasts on Telemundo for World Cup coverage, a shift that has reshaped viewing habits and surprised traditional English‑language networks.
English‑speaking U.S. viewers are increasingly watching World Cup matches on Telemundo in Spanish, driven by vibrant broadcasts, commercial‑free breaks and streaming access, a trend that could shape a joint 2030 media deal
A growing segment of American audiences is turning to Spanish‑language broadcasts for World Cup action, driven by commentary quality, commercial‑free hydration breaks and celebrity endorsement.
English-speaking viewers in the United States are increasingly watching World Cup matches on Spanish-language broadcasts, attracted by immersive commentary and a lack of commercial breaks.
From enthusiastic goal calls by Andrés Cantor to ad‑free hydration breaks, Spanish‑language coverage is attracting a growing share of U.S. viewers, prompting broadcasters to consider bundled English‑Spanish rights for future tournaments.