Latest Slidescroller coverage mentioning Ben Strauss across Soccer.
The recent World Cup introduced mandatory hydration breaks that have already generated hundreds of millions in ad revenue for U.S. networks and are prompting European leagues to consider similar measures.
Major League Soccer is targeting a $400‑$500 million annual media‑rights valuation after its Apple TV contract expires, but must navigate a crowded market of established leagues and a new domestic challenger.
Major League Soccer plans to more than double its annual media rights revenue by 2029, but faces stiff competition from established leagues and uncertainty over audience reach.