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Brett O’Brien

Latest Slidescroller coverage mentioning Brett O’Brien across Basketball.

2 articles

Foot Locker Unveils ‘Hoops Lives Here’ Platform to Cement Basketball Roots

Foot Locker’s ‘Hoops Lives Here’ campaign blends broadcast, digital and in‑store experiences to reinforce the retailer’s deep ties to basketball culture, featuring a roster of star athletes and a leadership shift after the Dick’s Sporting Goods acquisition.

May 13, 2026

Foot Locker’s ‘Hoops Lives Here’ Campaign Bridges Basketball Culture and Retail

Foot Locker launches a year‑round campaign titled 'Hoops Lives Here' to highlight its connection to basketball culture, featuring NBA and WNBA stars in a 30‑second spot that imagines them living inside a Foot Locker store.

May 12, 2026