Latest Slidescroller coverage mentioning Camilo Durana across Soccer.
Major League Soccer announced its most ambitious promotional effort yet, enlisting stars like Lionel Messi, Son Heung‑Min, David Beckham and Matthew McConaughey, while partnering with Amazon Music, FOX and Ogilvy to turn World Cup momentum into lasting growth for the league.
The 2022 World Cup final drew tens of millions of U.S. viewers, sparking a wave of interest that is reshaping soccer’s place in American sports culture.
The National Women’s Soccer League and Major League Soccer are timing their season restarts to coincide with the World Cup, using high‑profile marketing, celebrity endorsements and social‑media activations to turn short‑term excitement into lasting fan engagement.
The 2026 World Cup drew record crowds and TV ratings, accelerating soccer’s growth, boosting MLS and the NWSL, and uniting diverse communities across the U.S.
Major League Soccer is using the 2026 World Cup to revitalize its brand, offering free tickets, watch parties and a high‑profile marketing campaign to attract new fans and players.
Major League Soccer is rolling out what it calls its largest marketing campaign in the league’s 33‑year history, a strategic effort to ride the wave of the upcoming 2026 FIFA World Cup and convert that global attention into lasting fan engagement.
From free fan zones in New York’s five boroughs to a floating soccer barge in Seattle, host cities are using the World Cup to showcase local culture, boost tourism and engage new audiences.
Fan festivals in 16 cities across Canada, Mexico and the United States blend soccer viewing with food, merchandise and concerts, yet economic pressures are reshaping the experience.
Major League Soccer is seeing a 62% jump in viewership, record attendance and unprecedented social media interaction as the 2026 World Cup draws near, with an eight‑figure campaign and dozens of stadiums set to host global events.