CeraVe Enlists Carmelo Anthony as ‘Head Coach’ in Scalp‑Health Push
CeraVe teams up with Carmelo Anthony, Fat Joe, Isaiah Hartenstein and Jose Alvarado for a multi‑platform initiative that positions the athlete as the brand’s ‘head coach’ for anti‑dandruff products, building on the company’s recent NBA partnership.
May 13, 2026