Dan Dumonsau

Senda Athletics Secures $1.5 Million to Launch Fair‑Trade Certified Soccer Cleats

Senda Athletics, an independent soccer brand, has raised $1.5 million in seed funding to introduce the first Fair Trade Certified soccer cleats, with backing from Washington Spirit owner Michele Kang and Racing Louisville owner John Neace. The company plans to expand into 11‑a‑side soccer and spotlight underdog players on the sport’s biggest stage.