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A 1976 design by Jewish fan Norberto “Toto” Rud, born in Buenos Aires, now adorns the Argentina national team’s jersey and is visible on Lionel Messi’s globally popular shirts.
The iconic crest worn by Lionel Messi and countless Argentine players traces its roots to Norberto “Toto” Rud, a Jewish member of Club Náutico Hacoaj, who crafted the design in 1976. His son Oliver reflects on the lasting pride the emblem brings to the Jewish community and the world of football.