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The World Cup is turning early childhood play into a potential lifelong passion, reshaping soccer's place in U.S. culture and opening new routes for women's and professional soccer.
The World Cup is sparking renewed interest in youth soccer across the United States, a trend that could reshape the nation's sporting landscape and create lifelong fans.
The upcoming 2026 FIFA World Cup is sparking unprecedented interest in soccer among U.S. youth, with experts watching to see if the momentum will translate into lifelong fandom and broader cultural impact.