
USC Trojans’ Financial Edge and Championship Prospects
Despite ranking tenth in athletic department revenue and allocating $74 million to football, USC remains a historic blue‑blood program with aspirations of returning to championship contention.
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Despite ranking tenth in athletic department revenue and allocating $74 million to football, USC remains a historic blue‑blood program with aspirations of returning to championship contention.

With returning star quarterback Jayden Maiava, a top‑ranked recruiting class and continuity on both sides of the ball, the Trojans are positioning themselves as a serious threat in the Big Ten and beyond.

From Ohio State’s anticipated conference crown to breakout performances by Jeremiah Smith and Bryce Underwood, the 2026 season promises dramatic storylines across the Big Ten.

Bleacher Report’s David Kenyon predicts USC and Michigan as "sell" picks for the 2026 College Football Playoff due to tough schedules and roster changes.

The latest forecast from Sports Illustrated assigns confidence ratings to every projected Big Ten quarterback for the 2026 season, highlighting both locked‑in starters and unsettled races.

Fans across the Big Ten are voicing high hopes for their teams in the upcoming 2026 campaign, citing coaching changes, returning talent and recruiting gains as catalysts for potential breakthroughs.