NASCAR’s Viewership Split Highlights Methodology Shift
NASCAR's latest rating releases reveal a stark divergence between new 'Big Data + Panel' and traditional panel-only measurements, prompting questions about future transparency.
Jul 11, 2026
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Jon Lewis
Latest Slidescroller coverage mentioning Jon Lewis across Nascar.
NASCAR’s Prime Video Audience Surges, Driven by Older Viewers
Prime Video's second season of NASCAR delivered a 6% viewership increase, with the finale in San Diego attracting 2.28 million viewers and a demographic shift toward adults 55 and older.
Jun 27, 2026