
A Braid of Possibility
Long Island native Kayra Theodore turns a personal setback into a thriving career, showcasing her culturally inspired braids at Adidas events and eyeing future collaborations with Naomi Osaka.
Jul 7, 2026
Latest Slidescroller coverage mentioning Larry June across Soccer.

Long Island native Kayra Theodore turns a personal setback into a thriving career, showcasing her culturally inspired braids at Adidas events and eyeing future collaborations with Naomi Osaka.

Adidas has partnered with local host committees to create public spaces in cities such as New York, Toronto, Los Angeles and Mexico City, offering watch parties, performances and retail activations for soccer fans.

Adidas is expanding its World Cup activation with public “Home of Soccer” hubs in eight North American cities, featuring watch parties, artist performances and brand collaborations.