UCLA Basketball Front Office Gets Overhaul with New Executives
The Bruins announced a series of promotions and hires that aim to modernize roster management, scouting and player development.
Jul 27, 2026
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Max Feldman
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UCLA Hires Max Feldman to Lead NIL Strategy and Player Development
UCLA announced the appointment of Max Feldman as general manager, tasked with managing name, image and likeness deals and accelerating the development of prospects such as Nikola Kusturica.
Jul 26, 2026
UCLA appoints Max Feldman as general manager to steer NIL and player development
UCLA promotes veteran scout Max Feldman to general manager, aiming to navigate the NIL era, retain top talent like Nikola Kusturica, and adapt to a landscape reshaped by coaching departures and player mobility.
Jul 26, 2026
UCLA Bruins Secure Promising Forward Nikola Kusturica as Part of Roster Overhaul
UCLA’s basketball program has landed Nikola Kusturica and reshaped its front office, with Max Feldman promoted to general manager and Peyton Mortellite and Trey Doty joining in player development roles. Coach Mick Cronin praised the new additions, expressing confidence that the Bruins will return to the forefront of college basketball.
Jul 26, 2026
UCLA Bruins Reinforce Roster with Kusturica Signing and New Front Office Additions
UCLA Bruins basketball has signed Nikola Kusturica and appointed Max Feldman as general manager, while adding Peyton Mortellite and Trey Doty to player development roles, all under the vision of head coach Mick Cronin.
Jul 26, 2026