NASCAR and The Rolling Stones Forge a Cross‑Industry Alliance
NASCAR and The Rolling Stones have announced a sweeping collaboration that blends the high‑octane world of stock car racing with the legendary legacy of rock ‘n’ roll. Centered on shared themes of performance, travel and life on the road, the deal brings exclusive merchandise, a limited‑edition vinyl release and a Chicago activation that transforms a NASCAR show car into a Rolling Stones listening lounge. The campaign, timed with the band’s upcoming album Foreign Tongues, highlights the parallel histories of two brands that have spent over a century entertaining audiences on the move.
Jun 24, 2026
