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Toyota’s latest campaign features a rain‑soaked commercial starring actor Anthony Ramos, experiential gatherings at the Toyota Fútbol Club, and a message of lasting belief that mirrors the endurance of both fans and the brand’s trucks.
Toyota launches a multimedia campaign that ties the enduring spirit of Latino soccer fans to the rugged reliability of its trucks, debuting a rain‑soaked spot and experiential events in Houston and Miami.
Toyota launches "Endurance Is Our Game" to honor Latino soccer fans, featuring a TV spot "Tear Storm," actor Anthony Ramos, and events in Houston and Miami that blend music, art, streetwear, and 3v3 tournaments.
Toyota launches a multimedia campaign that ties the endurance of Latino soccer fans to the durability of its trucks, showcasing a rain‑soaked adventure in a Toyota truck and bringing the experience to life at events in Houston and Miami.