Big 12 Partners with Monster Energy in Multi‑Year Entitlement Deal
The Big 12 has struck a $20 million, multi‑year agreement with Monster Energy, bringing jersey patches, court logos and significant cash inflows to member schools.
Jul 8, 2026
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Mitch Covington
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Monster Energy becomes entitlement partner of Big 12 sports
The Big 12 Conference has named Monster Energy as its entitlement sponsor for football and basketball, injecting $20 million each year into the league and expanding the brand’s presence across uniforms, fields, courts and digital platforms.
Jul 7, 2026
Monster Energy signs multi-year entitlement deal with Big 12
The Big 12 has named Monster Energy its entitlement partner for football and basketball, embedding the brand across conference assets and fan experiences.
Jul 7, 2026
Monster Energy signs multiyear entitlement deal with Big 12
The Big 12 announced a multiyear sponsorship with Monster Energy that will fund $20 million each year and add co‑branded patches and logos across its sports venues.
Jul 7, 2026
Monster Energy Secures Multi‑Year Entitlement Deal with Big 12
The Big 12 has finalized a multiyear agreement with Monster Energy, designating the beverage giant as the entitlement partner for its football and basketball championships and injecting about $20 million per season into member schools.
Jul 7, 2026