Jacksonville Icemen Unveil Mythic Rebrand Ahead of 10th Anniversary
The ECHL franchise refreshes its identity with a snow‑creature emblem and Florida‑shaped Yeti foot, emphasizing local roots and affordable family entertainment.
Jul 26, 2026
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Nick Matarese
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Jacksonville Icemen Unveil New Brand Identity Ahead of 10th Anniversary
The ECHL franchise reveals a mythic snow creature logo, new iceberg‑blue palette and a rebrand led by The Barn Creative, highlighting its deep roots in Jacksonville.
Jul 26, 2026