Latest Slidescroller coverage mentioning Radhika Duggal across Soccer.
The National Women’s Soccer League and Major League Soccer are timing their season restarts to coincide with the World Cup, using high‑profile marketing, celebrity endorsements and social‑media activations to turn short‑term excitement into lasting fan engagement.
Major League Soccer’s new campaign, running through August, leverages World Cup buzz, celebrity ambassadors and localized club activations to drive awareness and build lasting fandom, while announcing a shift to a fall‑to‑spring calendar beginning in 2027.
Major League Soccer is rolling out what it calls its largest marketing campaign in the league’s 33‑year history, a strategic effort to ride the wave of the upcoming 2026 FIFA World Cup and convert that global attention into lasting fan engagement.
Major League Soccer and the National Women’s Soccer League are leveraging the FIFA World Cup to launch enterprise‑wide campaigns, forge brand partnerships and build a five‑year fan‑engagement roadmap that culminates with the 2031 Women’s World Cup.