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A wave of high‑profile advertisements featuring Timothée Chalamet, Lionel Messi, Tom Brady and a host of other celebrities underscores the growing intersection of sports, entertainment and marketing ahead of the tournament.
Neymar confirmed he will wear Brazil's iconic No. 10 shirt at the 2026 World Cup, a number he has carried in three previous tournaments. Vinicius Junior, who has temporarily held the digit, may revert to his preferred 7 or 20 for the tournament.
A spate of serious injuries is reshaping squads ahead of the World Cup, with managers highlighting the perils of a congested schedule.
A host of elite talents will be absent from the 2026 FIFA World Cup, either because their nations failed to qualify or because they are recuperating from injuries.
As the first joint‑hosted edition of the expanded World Cup approaches, stakeholders grapple with promises of global growth against concerns of diluted competition and strained calendars.