Georgia Bulldogs’ ‘Sour Power’ Sweetens College World Series Run
Georgia's baseball team credits a sour candy from Buc-ee's for powering a historic season and a daring run at the national championship.
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Georgia's baseball team credits a sour candy from Buc-ee's for powering a historic season and a daring run at the national championship.

Georgia overcame Mississippi State 11‑9 in ten innings, highlighted by Jackson’s two‑run homer and Byrd’s clutch relief, securing a historic spot in the NCAA Men’s College World Series.
From a post‑game treat at Mississippi State to a staple on the SEC Network, Sour Power Candy Belts have become a symbol of the Bulldogs' rising momentum.
From a locker‑room bet to SEC Network coverage, the Bulldogs’ love of Sour Power Candy Belts illustrates the unexpected ways sports culture can boost niche brands.

Georgia's baseball team secured the SEC regular‑season title, a top national seed, and a double bye into the quarterfinals, where they will face Mississippi State. Coach Wes Johnson backs the league's new challenge system, while the offense draws energy from Sour Power candy supplied by Buc‑ee's. The squad also boasts a Division I‑leading 140 home runs, and veteran staff members including Kirby Smart and Ryan Wynn help drive the program's momentum.