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New Zealand defender Tim Payne’s Instagram followers jumped from 4,715 to 4.2 million in days after an Argentine influencer rallied his fans, drawing praise from his coach and drawing attention from across the sporting world.
A viral call from an Argentine influencer has catapulted New Zealand defender Tim Payne into the global spotlight, drawing praise from coaches, teammates and fans alike.
In less than a week, 32‑year‑old New Zealand utility player Tim Payne amassed over three million followers, sparked a wave of fan tributes and even prompted calls to rename a Tim Horton's outlet in Vancouver.
A little‑known defender from New Zealand has become an internet sensation after an influencer highlighted his plight, sparking brand interest and a flood of fan support.
A social media campaign sparked by Argentine influencer Valen Scarsini catapulted New Zealand defender Tim Payne into the global spotlight, swelling his follower count and reshaping narratives around under‑the‑radar athletes.
A New Zealand defender's unexpected viral moment highlights the intersection of sport and digital fame ahead of the tournament.