Crypto’s Collapse Reshapes Soccer Sponsorships
The recent market crash has unraveled crypto‑driven deals in football, prompting clubs, fans and regulators to reassess the role of digital assets in the sport.
Aug 27, 2026
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Tom Chitty
Latest Slidescroller coverage mentioning Tom Chitty across Soccer.
Crypto Brands Ride the Soccer Wave Amid Pandemic Financial Pressures
During the pandemic, soccer clubs scrambled for new revenue streams, while crypto firms chased visibility and credibility. The result was a rapid influx of crypto sponsorships across jerseys, stadiums and signage, a phenomenon explored in The Score’s Crypto FC series. CNBC’s Tom Chitty unpacks the dynamics behind this unique collaboration.
Aug 19, 2026