Latest Slidescroller coverage mentioning Tom Nikic across Football.
Major sportswear labels are tapping the cultural archive of the FIFA World Cup, releasing limited‑edition sneakers, apparel and collaborations that reference iconic kits, boots and summer tournaments.
As the 2026 World Cup approaches, brands like Nike, Adidas, Lotto and Ksubi are mining football’s cultural archive, linking new products to iconic kits, legendary players and national colors, while the resale market surges.
Nike’s new strategy, anchored by fresh kits, a flagship film and community tournaments, aims to turn the upcoming FIFA World Cup into a catalyst for soccer’s growth in the U.S.